This is merely an experimental packaging project to create a pure representation of a particular brand of Vodka, Tru Vodka. "Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug, best known as the type of alcohol found in alcoholic beverages and in modern thermometers. Ethanol is one of the oldest recreational drugs. In common usage, it is often referred to simply as alcohol or spirits." This idea was carried over into the messaging and represented by skeletal and molecular formulas as well as the NFPA diagram. All are a representation of Ethanol in its purest form.
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